IT’SUGAR

Popular candy store IT’SUGAR opens on Michigan Avenue, and I got to capture all the excitement. I spoke to the CEO of IT’SUGAR Jeff Rubin along with employees and some of the store’s first customers. Opening this store was a huge milestone for the business, as it’s one of their three candy department stores worldwide.

***April 2022***

***Published by Medill Reports***

***Aired on CAN TV***